The Celebrity Fragrance Wars

With celebrity fashion lines falling from boutiques like rain from a sky, the celebrity fragrance business has also seen a 20% decrease; which means competition has reached a new level and many celebrities are getting ready for this year’s fragrance wars.

Fragrance wars are like the blockbuster wars during opening nights for movies where stars release their fragrances and wait to see which one's consumers will dub their favorite. One famous war was between Usher and P Diddy, where they publically dueled it out to see whose fragrance would be the most popular.

Two latin celebrities, Christina Aguilera and Jennifer Lopez are launching new fragrances soon. Here's the inside stats:

Contender 1: By Night by Christina Aguilera

Experience: 2 Previous Fragrances

When: September

Where: Europe

Characteristics: Sexy Sophisticated

Base Notes: Vanilla, Pineapple, Moss and sandalwood

Commercial:

Contender 2: My Glow by Jennifer Lopez

Experience: Very Successful Glow Fragrance Line

When: October

Where: Global

Characteristics: Motherhood and love

Base Notes: Skin musk, milky sandalwood, precious woods and heliotrope

Commercial:

Let the games begin!

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