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Thursday, June 18, 2009

Cross Promotions and SPFW Racism



Tonight on Bravo's Fashion Show, not only did Becki Newton make a surprise appearance, but we saw clothing inspired by fish and cross promotions? That's right cross promotions. Did Bravo think we didn't see how it conveniently zoomed in on the LG Lotus phone (remember when Christian Siriano integrated it into his Fall 2009 collection… fabulous). Okay…then the Tresemme hair spray that was zoomed in on when Haven was teasing her hair? Come on…Definitely cross promotions… at least it didn’t feel like a big commercial. Those marketers are definitely getting sneakier….



Gisele Bundchen and Jesus Lux opened Brazil's Sao Paulo Fashion Week... but unfortunately the fashion wasn't on everyone's mind... race was. This year, SPFW was forced to incorporate black or indigenous models, at least 10%, into their fashion show. Some people applauded and some... well, check out Global Fashionista for the full scoop.

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