Heat Magazine writer Bronagh Meere wrote an article recently that made us think deeply about the importance of celebrity endorsements and how important they are to consumers today, especially women.
When picking up a fashion magazine, or looking in the latest Us Weekly or People Style Watch, how influential are the celebrities on the clothing women buy when they go to the stores after they put the magazine down?
According to Meere, the importance of celebrity endorsed fashion for women is more important than any of us could have thought:
"A lot of women want a piece of the celebrity lifestyle and being able to dress like one fulfils a bit of this need."
Special K also did research on the topic and concluded that women will go to amazing lengths to ensure that they look like celebrities and fit into their summer clothing.
Another interesting finding was that women shop online often to help eliminate the guilt when shopping in stores.
Source: Heat Magazine
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