But here’s the surprise, die-hard Madonna fans really made full effort to show their loyalty to the star during the launch. Instead of casual clothes, they did their best to look like their idol!
Although Macy’s hired Madonna impersonator’s to further endorse the line, a lot of customers also turned in their perfect Madonna outfit! Huge necklaces, fishnets, leather skirts, and chains were a huge hit during the launch. Their hair was also coiffured Madonna style.
If the number people that checked out Material Girl during the first day of sale is the same in the following days and months, Madonna and Lourdes will have a hit fashion line in their hands! And with Taylor Momsen on its advertising campaign, more sales will be rolling in for sure!
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