Celebrity clothing lines come and go, and the new one to hit the dust is Jennifer Lopez's clothing line, Sweetface; not that that was a surprise.
Close your eyes and go back to New York Fashion Week in 2001... remember her line JLO that launched that had everyone buzzing for about 11 minutes and then nothing ever happened after that? After struggling for a few years JLO shut down in 2007.
Okay... now rewind from 2007 to 2003, Sweetface was launched as a urban spin off of JLO. Wait. We missed one, okay, go back to the end of 2007, she launches justsweet which also closed after a few seasons.
Confusing? Exactly, which is why it's no surprise that Sweetface is shutting down now. But let's do give Jennifer some credit. According to New York Fashion, she pulled $200 million in 2006; even if that was short lived.
Jennifer plans to relaunch the line in the near future. But don't feel too bad for her, the woman is a business mogul with over 38 franchise stores in 40 countries, restaurants, perfume, and movies.
She'll be just fine; and sometimes, even the best of us fail, it makes us stronger and life more interesting.
**We would give you the link to the Sweetface website, but obviously, with the buzz today, her server crashed. Sorry! Will update soon.**
Source: Everywhere!
Sponsored by: Comfortable Bras
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