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Monday, June 22, 2009


Remember our last post... Harry Potter Star Turns Fashionista? Well, we obviously must have had some psychic abilities going on because Emma Watson has really taken her place in the world of celebrity fashion using two little marketing tactics... endorsements and a clothing line.

Everyone knows that when a celebrity wants to become a fashion icon or taken seriously when it comes to style, they want to be the face of a major brand and they want their own clothing line, well, Emma Watson has gotten both.

Not only will she be the new face of Burberry but she's launching her own clothing line and all the proceeds will be going to charity. Emma's new line will be for teenagers and proceeds will go to UNICEF. And additional buzz has the star taking advice from Karl Lagerfeld to make sure her line doesn't fall into the typical celebrity fashion line category.

Source: LimeLife
Sponsored by: Comfortable Bras

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