Jack Wills Clothing - British Preppy Fashion

Jack Wills Clothing - British Preppy Fashion

Jack Wills clothing is an upmarket clothing brand popular amongst British students. The Jack Wills "preppy" look has struck a chord with more affluent university students who can afford to pay the high prices of this clothing range. This further helps to bolster the picture of the brand as an elite clothes brand. If further evidence was needed of the credentials of Jack Wills then a glance at their clientele should put you in no doubt that this brand is favoured amongst the coolest & richest in the country. Prince William & Prince Harry have been seen wearing Jack Wills as has Kate Middleton. Britney Spears even made a special trip from Manchester to London to visit seven of their stores after a recent tour of the UK.


Over in the UK, a similar strategy is used by sponsoring events such as polo matches at Windsor or student balls.


The style is casual with some staples of the collection being hoodies, t-shirts & tops. However, the brand, which can be seen on every item the company produces, is instantly recognised as icy & elite.


The company has only been going for a few years & was named after the grandfather of the founder. The first store was opened in Salcombe & there's now a quantity of stores throughout the UK. Self branded as "University Outfitters" the company tend to open stores only in the more affluent areas of the country and/or within reach of more established universities such as Oxford, Cambridge, Nottingham etc



More recently, they have made their first move in to the large American market. By using more unconventional methods of marketing & marketing such as viral campaigns & word of mouth the company is beginning to build a customer base Stateside as well.


Seven such marketing technique is to employ young & "not ugly" men & women to generate a base in the heart of high society on the Eastern seaboard. These employees, known as "seasonnaires" rent a house in the Hamptons or Martha's Vineyard & network throughout the community to generate a buzz about Jack Wills clothing. Parties & social events are held with the primary objective to promote the clothing range.

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