Designers from around the world start unveiling their creations on Thursday at New York's Spring-Summer 2011 Fashion Week, held for the first time at the city's prestigious Lincoln Center.
The fashion world was in buoyant mood for the start of the event, which runs to September 16, celebrating both the new venue and what insiders see as an economic turnaround in the luxury sector.Shows were due to begin in tents set up in Damrosch Park within the Lincoln Center complex, a huge space which permanently hosts the Metropolitan Opera, the New York City Ballet and the New York Philharmonic Orchestra.
The New York event is the first of the leading twice-yearly fashion weeks also held in London, Milan and Paris.
New York Mayor Michael Bloomberg sees the "eye-catching" event as a fine fit for "one of the world's greatest cultural institutions".
"For years, the famed fashion tents have drawn people from all over the world to New York City, and the buzz is even greater this year with it debuting at its new home at Lincoln Center," Bloomberg said on Wednesday.
Part of the buzz undoubtedly centres on what is being billed as Fashion Week's first-ever plus-size-only runway show, featuring women who far more closely resemble the average American female figure than their super-slender runway counterparts.
With 27 per cent of American adults now considered obese, the show, hosted by OneStopPlus.com, could also be a nod to the steadily expanding market in plus-size fashion.
Fashion Week in New York is attended by some 230,000 people and brings an estimated $US770 million ($A839.88 million) in economic activity to a city where 175,000 people are employed in the fashion industry, the mayor's office says.
Until this year, Fashion Week was held in more cramped conditions at Bryant Park, near Times Square.
"Lincoln Center is an ideal location for the semi-annual events, with more outdoor space than was available at Bryant Park and terrific (transport) access, including the Number One subway line - or, as it will be called this week, The Fashion Line," Bloomberg said.
The mayor was accompanied at the opening ceremony by designer and Council of Fashion Designers of America (CFDA) president Diane von Furstenberg, whose collection will be shown on Sunday.
Friday will feature "Fashion Night Out" when city stores stay open late and fashionistas are encouraged to shop and party into the wee hours.
Fashion Week will hold about 100 events, from straightforward design shows to a celebration of legendary fashionista Karl Lagerfeld to an invitation-only "Victoria's Secret VIP Suite".
There are definite signs of a return to the good times for fashion, even if the US economy as a whole is only barely re-emerging from recession.
The September issues of Vogue, Elle, Harper's Bazaar and W are thicker and glossier than they have been in a long time, providing an instant indication of healthy advertising revenues.
The doorstopper Vogue issue is only slightly thinner than the famous pre-recession issue of September 2007, the subject of a documentary.
In the warm-up to the main events, young designers have already been busy showing off their wares at the CFDA Fashion Incubator workshops.
"It's interesting because we each have four mentors specialised in the fashion industry to give us advice on avoiding the classic slip-ups in new businesses," said Alice Ritter, a young French designer.
by:'news.ninemsn.com'
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